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Brand books were a particular collecting interest of Philip Ashton Rollins '89, founder of the Western Americana Collection and author of The Cowboy: His Characteristics, His Equipment, and His Part in the Development of the West (Scribners, 1922). The collection grew notably under the guidance of the library’s first Curator of Western Americana, Alfred Bush. Highlights include the earliest extant printed brand book, Libro de marchi de caualli … (Venice, 1569); a large folio publication containing more than 8,500 brands, Coleccion general de las marcas del ganado de la provincial de Buenos Aires (n.p., ca. 1840); one of the first Utah territorial imprints and the first brand book printed in the United States, known as the “Deseret Brand Book” (Salt Lake City, 1850); and a bound manuscript volume, "Mark and Brand Book for Hill County, Texas" (1853-1881).
For a summary of the collection, see: William S. Reese, “Brand Books in the Princeton Collections of Western Americana,” PULC LXVII, 2 (Winter, 2006): pp. 237-251.